Ad Operations Specialist / Informed Interactive

Reports To: Director of Ad Operations

Position Level: Staff Specialist

Location: Saint Paul, Minnesota

Anticipated Start: 2/1/15

Summary: The Ad Operations Specialist (AOS) will work closely with Director of Ad Operations, Informed operations teams and interactive directors in our local television stations, to traffic, fulfill, support, and manage interactive display advertising campaigns. The position requires routine use of a help desk ticketing system to review ad insertion orders; an interactive display ad serving system; managing and tracking campaign delivery; and reporting/analytics.

Specific Responsibilities: The AOS should be capable of success in the following position responsibilities:

• Traffic digital ad campaigns on Informed Interactive’s multi-media platforms, ensuring that deal terms are met including delivery rates, start and end date, targeting, etc.

• Review ad insertion orders in the help desk ticketing system for accuracy, required information and materials.

• Work with ad creative services, inside or outside the company, to ensure high-quality ad media that meet or exceed our media acceptance guidelines.

• Test ad creative media to ensure compliance with individual site specifications. Provide quality assurance on ad types such as GIF/JPEG, Flash, third-party served, rich media, PointRoll, etc.

• Troubleshoot operational campaign issues with both internal and external parties pre, during and post launch, as needed. Provide support for reporting and analytics to sales teams and offer suggestions for campaign optimization.

• Provide excellent customer service for clients and agencies.

• Keep on top of industry trends in online advertising and ad operations

Position Requirements: The AOS should have the following, or comparable, skills, abilities and experience:

• A bachelor’s degree in marketing, business or media disciplines or equivalent work experience.
• Dependable, proactive, flexible, with excellent attention to detail and good follow-thru abilities.
• Strong customer service, organizational and problem solving skills. Ability to adapt and succeed as part of a fast-growing, fast-changing team.
• Ability to manage tasks on a tight deadline and be able to handle multiple projects regularly.
• Enjoy building relationships.
• Ability to quickly grasp new concepts.
• Enjoy working in a team and sharing knowledge and best practices.
• Enjoy an ever-changing landscape and growing responsibilities.
• Experience in interactive ad operations preferred.
• Working knowledge of large-scale interactive display ad management platforms, such as DoubleClick, RealMedia or OpenX. Recent, direct experience with DFP Premium is a plus.
• Relevant working knowledge of rich media ad formats, vendor products, and agency reporting/analytics tools and prevailing interactive tools and technologies, including: HTML, CSS, Flash, Web servers, content management systems, databases, development languages and frameworks, search optimization and search marketing, mobile platforms, Web metrics and analytics.
• Relevant working knowledge of personal computer software, including Microsoft Office and reporting/analytics tools.
• Willingness to travel occasionally for business, no more than 10 percent.

This is a full-time position with competitive benefits including insurance and 401(k). Twin Cities area candidates preferred; no relocation assistance provided.

Include resume and cover letter with compensation history.

Submit via email or by regular mail to:

Karen Godin

Informed Interactive
325 Cedar Street, Suite 1001
Saint Paul, MN 55101-1117
[email protected]

No phone calls, please.