Digital Media Fulfillment Specialist

Informed Interactive, the digital media division of Evening Post Industries, seeks a talented media planning/buying professional to serve as full-time Digital Media Fulfillment Specialist in our Saint Paul, Minnesota, headquarters.

Our digital fulfillment team plans and buys paid search (aka search engine marketing) and online video ad campaigns for local business clients, mostly from mid-size markets where Evening Post owns television stations or newspapers. The team’s responsibilities will soon grow to include programmatic web/mobile display, social media platforms, and promotions platforms such as online contest engines.

The ideal person for this job will know digital media thoroughly. Specifically, the person will have deep knowledge and experience of how to plan, set up, buy, monitor, optimize and report performance of digital ad campaigns. If you have experience on an agency’s digital media planning team, especially with paid search or programmatic display, that’s highly relevant to this position – though the numbers, spending levels and overall needs of our local clients differ from what most agencies see.

We’re a fast-paced team in an ever-changing industry. It’s important that you can adapt as our strategies evolve; stay focused even in a busy environment; learn new skills from self-directed training programs; and be patient and constructive in communications with colleagues, internal and external clients.

FULL JOB DESCRIPTION

Summary: The Digital Media Fulfillment Specialist (DMFS) will plan, buy and analyze mid- to small-scale advertising/marketing campaigns in:

• Paid search (aka search engine marketing)
• Online video pre-roll/mid-roll
• Programmatic web/mobile display
• Social media platforms
• Promotions platforms (including online contest engines)

The DMFS will work on a fast-paced corporate ad operations and fulfillment team, in a media company that includes local television stations and newspapers across the United States. At present, this team focuses mostly on paid search and online video fulfillment; however, we will expand into the other media planning/buying areas within months.

For most of the digital campaigns the team enables, company sales executives submit campaign requests on behalf of local business clients in markets where we own stations or newspapers. As such, the DMFS will treat both the sales executives and the local business proprietors as clients.

Specific Responsibilities:

• Plan, enable and monitor clients’ ad campaigns using current and future advertising administration platforms, including:
  • Initial research of clients’ websites, campaign request details, and other relevant materials to understand clients’ marketing goals and objectives.
  • Execute on all aspects of digital media campaign management and optimization, including but not limited to: Ad copy creative, image ad creative, landing page recommendations, account structure, conversion tracking setup/optimization, targeting parameters, programmatic parameters, etc.
  • Interact with clients as needed for approvals and revisions.
  • Assist in generating periodic and ad hoc performance reports for clients, analyze to identify performance trends, and troubleshoot underperforming campaigns or data anomalies.
  • Collaborate with technical teams to implement codes in web pages and/or URLs for effective tracking and return on investment (ROI) measurement.
• Become a subject matter expert in paid search, online video ads, web/mobile display, and other digital marketing areas, as determined by management.
  • Develop skills in social media and web display planning/buying as those functions grow in the group.
  • Study, observe, and develop improvements on all aspects of digital media campaign management.
  • Maintain an understanding of industry trends, and research industry related media.
• Provide status calls, follow-ups and reports as needed.
• Work with sales staff to ensure all campaigns are executed and managed with the client’s goals and objectives in mind and based on Informed Interactive’s recommendations to the client.
• Perform other interactive fulfillment and advertising operations tasks as assigned, including cross-training on other ad operations platforms and filling in occasionally on those tasks.

Position Requirements: The DMFS should have the following, or comparable, skills, abilities and experience:

• A bachelor’s degree in marketing, business or media disciplines or equivalent experience.
• 6-12 months experience running campaigns on Google AdWords and/or Google AdWords certification; or, 6-12 months experience in digital display planning and buying, such as on an agency programmatic trading desk. Paid social media campaign experience is helpful but not required.
• Working knowledge of HTML, rich media ad formats such as HTML5 and video pre-roll, relevant vendor products and platforms, and agency reporting/analytics tools.
• Ability and willingness to adapt and succeed as the digital media business evolves.
• Ability to learn relevant skills via self-directed training and tutorial programs, and webinar-style presentations, within allotted time.
• Excellent organization skills and attention to detail. Ability to focus and manage priorities in a busy environment with minimal supervision.
• Excellent verbal, written and visual communications skills, and interpersonal communications abilities.
• Relevant working knowledge of personal computers and software, including Microsoft Office and reporting/analytics tools.

Willingness to travel occasionally for business, no more than 20 percent.

We offer competitive compensation and benefits, including insurance and 401(k). Please send resume and cover letter with compensation requirements, via email or regular mail, to:

Karen Godin
Informed Interactive
325 Cedar Street, Suite 1001
Saint Paul, MN 55101-1117
[email protected]

No phone calls, please.